BBA in Digital Media & Marketing
Our BBA in Digital Media & Marketing program is more than a degree it’s a gateway to the future of brand storytelling, digital commerce, and audience engagement. Designed in consultation with industry leaders, the curriculum balances core business acumen with contemporary digital marketing strategies, content creation techniques, media analytics, and campaign management. The program ensures that students gain both conceptual knowledge and hands-on experience through projects, internships, and live industry collaborations.
We believe that tomorrow’s marketing professionals must not only be tech-savvy but also culturally aware, socially responsible, and strategically agile. Hence, beyond the classroom, our students participate in workshops, industry interactions, digital labs, and entrepreneurial initiatives that hone their creative instincts and critical thinking abilities.
As we move forward in a globally connected, digitally empowered marketplace, the demand for skilled digital media professionals continues to accelerate. Our goal is to nurture graduates who can lead campaigns, manage digital identities, interpret data insights, and deliver impactful brand experiences across platforms.
BBA in Digital Media Management programme teaches how to manage various forms of digital media, including music, television, movies and games, and foster the adoption of digital by the businesses. In addition to core business areas, such as accounting, marketing, economics and management, students study into Digital Analytics, Digital Media Enterprise Creation, Digital Interactive Technology, Digital Media Marketing, Digital Media Production Planning, and Social Networking and Digital Analytics.
This programme also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This programme equips students with skills to ideate, research, interview, write and produce all digital media and communications formats.
Thus, this program prepares students digitally ready to serve across all the industries.
Program Structure
| Principles of Marketing-I |
| Introduction to Digital Marketing |
| Excel Spreadsheets |
| Market and Competition Analysis |
| Marketing Communication |
| Indian Knowledge System |
| Mini Project-I |
| Consumer Behaviour |
| Visual Design |
| Communication Theory |
| Branding and Brand Positioning |
| Creative Writing for Digital Media |
| Interdisciplinary Course – II |
| EVS |
| Internship-I |
Career Advancement Skills
| Technical Writing |
| Social Media Marketing |
| Search Engine Marketing |
| Web Development |
| Content Marketing |
| Campus to Corporate Skills |
| Mini Project-II |
| Digital Media Analytics |
| Reputation Management |
| Search Engine Optimization |
| Mobile App and Email Marketing |
| Video Marketing |
| Career Progression Skills |
| Disaster Management |
| Internship-II |
| Creating Concept Brief |
| Pay-per-Click |
| Cyber Security |
| Tools in Digital Marketing |
| Digital Media Planning and Buying |
| Image Building and Positioning |
| Internship-III |
Advertising and Branding Studios
Creative Portfolio Workshops
Campaign Simulation Tools
Guest lectures from CMOs, content creators, and digital strategists
These programs help students stay on the pulse of evolving media trends and tools, giving them a competitive edge in the creative job market.
SUAS empowers students to become not just marketers or creators, but powerful communicators who
can shape perception, behaviour, and brands.
- Skill-Driven Curriculum: Every semester includes real campaigns, tools, and live projects
- Creative Meets Strategic: Blend storytelling with business outcomes
- Industry-Endorsed Learning: Developed with top agencies and digital platforms
- Placement & Freelance Support: Career cell connects students to both full-time and gig
opportunities - Future-Focused Learning: Stay ahead with AI tools, social media trends, and data-driven
creativity
Learn Digital Media and Marketing Strategies
