BBA in Retail & E-Commerce Management
The BBA in Retail & E-Commerce Management has been mapped to the job roles in demand in the Retail sector. During the program tenure of 4 years the program builds a strong foundation of Basics of Business Management, Basics of Business Economics, Basics of Law, Basics of Research Methodology, Basics of Information management, Financial Accounting, Business Mathematics, Statistics, Corporate Accounting, Supply Chain Management, Retail Marketing, Quantitative Methods in Retail, Corporate Management etc. It also builds an understanding of the retail sector as a whole. In the 3rd year, the student can opt for the electives to enhance their domain knowledge. Depending on the stream of specialization appropriate training are planned. In the 5 & 6 semesters, a project needs to be prepared on real-time problems. Overall the course is structured in a way to give a well-rounded knowledge and practical training to the student on which he can build further and become a valuable contributor in the professional world.
Program Structure
Semester – I
| Principles of Management |
| Theory and Applications of Retail Economics |
| Accounting for Business Decision |
| Selling and Negotiation Skills |
| Principles of Marketing |
| Basics of Retailing and Retail Operations |
| Business Communication Skills |
| Indian Knowledge System |
Semester – II
| Retail Merchandise Management |
| Elements of HRM and OB |
| Consumer Psychology and Buying Behavior |
| Introduction to E-Commerce in Retail |
| Retail Logistics Management |
| Sustainability and Environmental Studies |
| Life Coping Skills |
| Internship – I |
Career Advancement Skills
Semester - III
| Legal Practices in Retail and E-Commerce |
| Retail Store Design & Layout Planning |
| CRM in Retail and E-Commerce |
| Retail Research Techniques |
| Visual Merchandising |
| E-Commerce Tools and Techniques |
| Personal Enhancement Skill-I |
| Campus to Corporate Skills |
Semester - IV
| Retail Supply Chain Management and Dropshipping |
| Retail Store Operations & Mall Management |
| Retail Information System : Design Approach and Components |
| Fundamentals of Digital Marketing for Retail Business |
| Startups in Retail |
| Data Visualization in Retail |
| Personal Enhancement Skill-II |
| Internship – II |
| Career Progression Skills |
Semester - V
| Product and Service Strategy |
| Branding for Retail Managers |
| Entrepreneurship and Family Business Management |
| Digital Marketing and User Experience |
| Retail Data Analytics |
| Franchise Management |
| Image Building and Positioning Skills |
Semester - VI
| Disaster Management |
| Internship – III |
Semester - VII
| Innovation in Retail |
| Retail in Metaverse |
| Retail Exhibition and Event Management |
| Travel Retail |
| ESG and Sustainability in Retail |
| Organizational Skills |
Semester - VIII
| Industry Research and Paper Presentation |
- The Symbiosis University has set up specialized Retail labs on the campus to enable the students to develop required skills and obtain hands-on experience in the Retail sector.
- A Mock Store, Visual Merchandising Lab, fully functional retail store by Future Group are some of the facilities being set up on campus.
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Learn Retail Operations, Digital Marketing & E-Commerce Strategies


