BBA in Retail & E-Commerce Management

The BBA in Retail & E-Commerce Management has been mapped to the job roles in demand in the Retail sector. During the program tenure of 4 years the program builds a strong foundation of Basics of Business Management, Basics of Business Economics, Basics of Law, Basics of Research Methodology, Basics of Information management, Financial Accounting, Business Mathematics, Statistics, Corporate Accounting, Supply Chain Management, Retail Marketing, Quantitative Methods in Retail, Corporate Management etc. It also builds an understanding of the retail sector as a whole. In the 3rd year, the student can opt for the electives to enhance their domain knowledge. Depending on the stream of specialization appropriate training are planned. In the 5 & 6 semesters, a project needs to be prepared on real-time problems. Overall the course is structured in a way to give a well-rounded knowledge and practical training to the student on which he can build further and become a valuable contributor in the professional world.

Program Structure

Semester – I

Principles of Management
Theory and Applications of Retail Economics
Accounting for Business Decision
Selling and Negotiation Skills
Principles of Marketing
Basics of Retailing and Retail Operations
Business Communication Skills
Indian Knowledge System

Semester – II

Retail  Merchandise Management
Elements of HRM and OB
Consumer Psychology and Buying Behavior
Introduction to E-Commerce in Retail
Retail Logistics Management
Sustainability and Environmental Studies
Life Coping Skills
Internship – I

Career Advancement Skills

Semester - III

Legal Practices in Retail and E-Commerce
Retail Store Design & Layout Planning
CRM in Retail and E-Commerce
Retail Research Techniques
Visual Merchandising
E-Commerce Tools and Techniques
Personal Enhancement Skill-I
Campus to Corporate Skills

Semester - IV

Retail Supply Chain Management and Dropshipping
Retail Store Operations & Mall Management
Retail Information System : Design Approach and Components
Fundamentals of Digital Marketing for Retail Business
Startups in Retail
Data Visualization in Retail
Personal Enhancement Skill-II
Internship – II
Career Progression Skills

Semester - V

Product and Service Strategy
Branding for Retail Managers
Entrepreneurship and Family Business Management
Digital Marketing and User Experience
Retail Data Analytics
Franchise Management
Image Building and Positioning Skills

Semester - VI

Disaster Management
Internship – III

Semester - VII

Innovation in Retail
Retail in Metaverse
Retail Exhibition and Event Management
Travel Retail
ESG and Sustainability in Retail
Organizational Skills

Semester - VIII

Industry Research and Paper Presentation
  • The Symbiosis University has set up specialized Retail labs on the campus to enable the students to develop required skills and obtain hands-on experience in the Retail sector.

  • A Mock Store, Visual Merchandising Lab, fully functional retail store by Future Group are some of the facilities being set up on campus.

Click Here to View Fees

Learn Retail Operations, Digital Marketing & E-Commerce Strategies